Text: Dariga Masenova IN THE WORLD A LOT OF DESIGNERS CREATING BEAUTIFUL CLOTHING. But there are those who are called DRAMA KINGS. THEY ARE VISIONERS CREATING ANOTHER AND EFFECTIVE SHOW. WE OFFER TO REMEMBER MULTIPLE CULT POOL INSTALLATIONS THAT CAUSED THIS FUROR IN A FASHIONABLE COMMUNITY.
Let's start with the personalities. Karl Lagerfeld is the creative director of not only Fendi and Chanel fashion houses, but also of Karl Lagerfeld's own brand. This is a real visionary who thinks big, and thinks through every fashion show to the last detail. One of the most grandiose fashion shows in the history of fashion was invented by this very talented and hardworking person. Trying to surprise the sophisticated audience, Lagerfeld always invites the guests of the show to the most unexpected places. Perhaps the culmination of his art can be called Fendi show "Spring-Summer 2008".
The venue was the Great Wall of China. The fashion house was not stingy - huge Fendi logos were placed as decorations along the entire catwalk, which was recognized as the longest in the world; the outdoor carpet was illuminated with special lights from a variety of lights, and 88 models showed guests 50s-style evening dresses, jackets and luxurious accessories with fur trim. The designer focused on typical Chinese elements: red silk, long extended sleeves, tassels on bags, as well as a combination of black and red.
Another equally striking show on the theme of East and West was the Pierre Cardin Spring-Summer 2008 show in the desert. Oddly enough, his show was also planned to be held in China, at the place where the Great Silk Road passed - on the Mingsha hills in Gansu province. Remotely echoing the ambitions of the emirate rulers to build cities on the Arabian Peninsula, a podium to display the collection of the French master was placed directly on top of the sand dunes. Although in the mid-90s the couturier decided to close his own Fashion House, especially for this event, Carden created 200 outfits along with Sergio Altieri, chief designer of the Pierre Cardin women's line.
In the middle of the “zero”, at the time of the dynamic growth of the mass market, Karl Lagerfeld picked up the “disease” of the consumer society - a love of excesses. As a result, the designer decides to approach the design of the Grand Palais hall for the Chanel show with the appropriate scale. To show Spring-Summer 2008 at the Paris Fashion Week, the fashion designer ordered the construction of an architectural structure in the form of the iconic tweed jacket Coco Chanel, and to display the pret-a-porte collection of the same season, an installation of huge quilted bags, pearl strings and bows thus paying tribute to the attributes of the timeless Chanel classic. In 2012, the famous hall turned into a seashore, the scenery of which was white shells, corals and seahorses, and the models "sailed" to Andrea Bocelli's song "What the water gave me". This year, Lagerfeld rebuilt a real grocery store inside the Grand Palais, and more precisely, the Chanel Shopping Center, in which everything from pointer tables and door mats to branded jars with real marinades and canned food, Pringles chips and bath salts was noted label with a double "C" and was specially created for the show "Autumn-Winter 2014".
Marc Jacobs is another iconic designer who has revived the Louis Vuitton Fashion House and has drawn the attention of the press to his grand fashion show. To show Spring-Summer 2012, he built a carousel in Cour Carré in front of the Louvre Palace. A year later, Jacobs gathered guests at the Palais Royal.
This time, the collection was inspired by the famous installation of Les Deux Plateaux Daniel Buren, and the culmination of the show was the passage of models on four escalators installed in front of the podium. Givenchy fashion show "Spring-Summer 2014" designer Ricardo Tichi turned into the scenery for a real blockbuster. The Frenchman, inspired by the themes of Japan and Africa, created a collection reflecting the clash of ancient cultures. To make his concept more convincing, Tishi came up with the idea of creating an “emergency situation” during the show: right in the middle of the catwalk, BMW, MercedesBenz and Jaguar retro models were burning and smoking.
The world's first underwater Hanbok Fashion Show, an underwater fashion show, was held in 2010 at Lotte Shopping Center in Seoul. Models, like mermaids, surprised the audience with their coordinated movements and even acrobatic stunts. The basis for the colorful collection by Park Sul-Nyeo was the Korean hanbok national costume, consisting of a skirt, jacket and ribbon; models looked spectacular in a huge aquarium.
