LACOSTE AND TENNIS CHAMPIONSHIP

For the fourth year in a row, the French company Lacoste, founded in 1933 by the 20th century, Rene Lacoste, proudly announced that it had become the official “outfitter” of the Dubai International Tennis Championship, providing its participants with everything necessary: clothes and shoes for players, referees and the tower ball players and so on.
“We are very proud of our partnership with the Dubai Tennis Championships, which helps to strengthen the presence of the Lacoste brand in the emerging and strategically necessary market for us,” said Christoph Chenat, Lacoste CEO. “This partnership is yet another proof of how close the brand is to tennis, and how much we strive to support the sport.”