The niche haute couture brand for the creation and production of skin care products and herbal products Anne Semonin was born in 1986. Thanks to its founder, Frenchwoman Madame Ann Semonin, who invented a series of unsurpassed procedures based on her own vision and approaches to a healthy lifestyle and beauty, the world learned that trace elements and aromatic oils can be combined not only “in one bottle”, but and in refined and personalized spa rituals. After almost a quarter century, brand products are known in all corners of the planet, and since 2003, Alin Markadet became the owner and CEO of the company, with whom we talked about the uniqueness and philosophy of Anne Semonin in the modern world.
Alin, Anne Semonin cosmetics and spa care products are very popular in the Middle East region, and leading spa centers work with her. What is the reason, what do you think?
I believe that Anne Semonin cosmetics are one of the most effective today among those that use natural ingredients and herbal extracts. Based on them, our specialists developed original procedures. In addition, we pay special attention to the internal design of the spa we work with, since it must comply with the philosophy of the Anne Semonin brand. I really want today Anne Semonin products to be presented in the best spas in the world, and especially in the new, newly opened hotels. In the Middle East, and especially in the UAE, it is easier to do than anywhere else, since there are centuries-old traditions of face and body care using natural oils, incense and bathing rituals, as well as new, ultramodern, fashionable ones are opening up. Hotels
You are a graduate of the Sorbonne, an art specialist. How did it happen that you chose such a career?
No wonder. I am an artist and designer. I traveled a lot around the world - Paris, London, New York, Shanghai, Milan, Dubai .... In my opinion, competent self-care, which allows you to preserve health, youth and beauty for a long time, is also a kind of art. Therefore, I always showed great interest in cosmetology, and when in 2001 I had the opportunity to invest in the Anne Semonin brand, I did this without hesitation, as I was well acquainted with the products of this brand and its effectiveness.
What do you consider your main task today?
Since 2003, we have already managed to achieve tremendous results - the brand has become recognizable not only in France, the sales volume of our products has increased tenfold. However, today I consider my main goal to be the development of Anne Semonin franchised spa centers and our L'Experience Anne Semonin branded spa rituals - a luxurious collection of face and body treatments around the world. I am negotiating with the owners of leading hotel chains to provide them with a full range of services and products from the most prestigious French spa brand.
What Anne Semonin products do you personally like and are you ready to recommend their use to virtually all women in the world?
Of course, our masks! This is an absolute bestseller. They are effective, easy to use, packaged in disposable packaging. Anne Semonin has several types of them, each of which is designed for a specific type and age of skin. They are invaluable helpers in the way when the skin gets tired of dehydration. And if we talk about the procedure, then try to refresh your face with the Ice Cube Facial, which uses frozen cubes with a unique cocktail of super-effective ingredients and aromatic oils from Anne Semonin that can regenerate the skin, restore its youth and visibly tighten it. I'm sure our home-based skin care spa products will also appeal to you. I advise you to follow our news, and you will always be young, beautiful and healthy.
Thanks, Alin. We wish you a merry Christmas, a happy New Year and new discoveries to the joy of all fans of the Anne Semonin brand.
